bobcat

Global Bobcat Social,
Made in Prague

Creating a Consistent Voice for Bobcat

THE CHALLENGE

Brief
& goals

Social media is one of Bobcat’s most visible channels for customers and partners worldwide. We took over the EMEA region (Europe, Middle East, Africa) social media management 2018. Based on our results, Bobcat’s marketing team for the ALAO region (Asia, Latin America, Oceania) brought us in to handle their social media content despite a distance of 8000+ km and seven time zones.

The reason that it has worked despite changes in leadership, trends, and channels? Our goals and delivering on them: a clear strategy, steady content, and day-to-day operations that work across markets — without unsustainable budgets.

our approach

One Strategy
Many Markets

We built a simple, reusable playbook: long-range content planning tied to product campaigns, agile production of static and video posts, and multilingual community management handled centrally, with translation where needed.

We leaned on our team’s deep product knowledge and our custom, well-tagged video archive 
to produce strong content without constant new shoots, keeping quality high and costs reasonable.

how it scaled

Two Regions
Two Realities

EMEA Strategy
Define the goals and KPIs, refine the workflow, integrate campaigns into the post plan, and handle high-pressure moments — like major events such as Bauma 2022 and 2025 with 24/7 on-site coverage before, during, and after the show.

ALAO Strategy

The setup? Different time zones, language needs, and strict reporting, plus tighter budgets. We tailored the cadence, messaging and formats to get maximum impact. Thanks to our strategy, we hit our KPIs in both 2024 and 2025.

The solution

Why it
worked

A single, adaptable playbook travels well. Reusable content systems, clear approvals, and central community management create a unified voice.

We pay attention to local market specifics 
(timing, language, product focus…) to make content in each region feel authentic. And by reusing assets smartly, we put budget into what has major impact, not into constant re-production.

the solution

What we delivered

Plan → produce → publish

Calendar tied to launches, events, and seasonality — complemented by quick turnarounds for timely moments or new trends and tailor-made content for special occasions.

Community 
management at scale

Proactive replies in several languages, with English as the default and local translation when needed.

Reporting
that matters

Regular digital reports include shared metrics to compare performance fairly across regions.

Real 
outcomes

Our social media system doesn’t just generate good-looking content, but significantly supports lead generation, sales, and brand goals across continents.

 

Our Takeaway

One clear strategy, built to be adaptable across the globe, beats uncertainty and improvisation. Add to that content you can reuse, budgets you can defend with results – and you’ll get social media channels that work as a real global touchpoint.

Contact Us

LET’S DO SOMETHING BIG TOGETHER

New projects, old projects, careers, press and other inquiries — reach out to us with anything.

Thank you