Bobcat
Marketing Portal

Bobcat dealers needed a single place 
for sales, marketing, and product resources — not five different logins 
and a lot of digging.

Behind the scenes, the ecosystem had grown into a bit of a patchwork. Dealers were jumping between systems to get everyday sales, marketing, and product info. Content lived in silos, languages got in the way, and marketing sometimes had to act like IT support.

Our new, in-house developed Marketing Portal brought all key tools together into a one-stop workspace. We mapped the real workflow (what people look for first, how they search, who needs what) and organised the portal around that journey.

The goal was clear: one login, an engaging dashboard, content that adapts by role, product, and country, and multi-language support where AI helps with first drafts and people keep quality high. The new Marketing Portal is a convenient “front door” that saves time instead of creating more work.